Spoon Loon Branding Project
2024
Adobe Illustrator, Adobe InDesign
For my Design for Branding and Identity class, I created Spoon Loon, a fictional kitchen and home goods brand with a fun, eco-friendly vibe. The process kicked off with market research and a mock stakeholder interview to figure out what made Spoon Loon different from other brands in the space.
I developed a brand brief that defined the target audience, values, and overall direction, which helped guide my design decisions. Then came the creative fun: I sketched over 100 logo ideas, drawing on visual psychology to land on the right look. After narrowing things down, I refined the logo in Adobe Illustrator, testing different colors and fonts for the best fit.
I also made sure the logo worked in real-world applications like packaging and marketing materials. The final result was a detailed Brand Standards Guide showing how to apply the brand consistently. This project helped me sharpen my branding skills while balancing both creative and strategic thinking to bring the brand’s personality to life.
