This was my final project for the Design for Branding and Identity class, where I redesigned Sunset Yarn, a local yarn store in Madison. I used everything I’d learned—semiotics, color theory, and design psychology—while staying true to the brand’s values.

I started by creating a creative brief to define the store’s mission and target audience, then explored shapes, colors, and symbols that matched its cozy, community vibe. After multiple iterations and feedback, I landed on a final design. To wrap up, I created a semiotic analysis to explain my design choices and how they strengthened the brand.